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Need To Find The Magic Bullet |
OK. You have not "spent" 3 STEPS preparing. You have invested them.
You now know the reasons why it's time for you to begin minding your online business opportunities from home. In STEP 2 you’ve learned about the new eYouconomy, and why our world is being transformed by the Internet. And in STEP 3 you’ve investigated several online income models and new trends to capitalize on.
Now… It’s time to understand the process for online business success.
Let's get to work.
Find Your Voice
Stephen R. Covey, an internationally respected leadership authority, teaches us that there is a deep, innate, almost inexpressible yearning within each one of us to find our voice in life, our calling, our soul's code.
Covey sees the exponential, revolutionary explosion of the Internet as one of the most powerful modern manifestations of this truth.
Today, through the Internet, all of us are finding our voices again.
There's a conversation going on today through the Internet that wasn't happening at all years ago and hasn't been very much in evidence since the Industrial Revolution began.
The Web is the promise of the return of voice.
Through your own web sites and online business opportunities from home it is possible for you to live a life of contribution - to really matter, to really make a difference - and to find your true voice in life.
"There is nothing so powerful as an
idea whose time has come"
- Victor Hugo -
idea whose time has come" - Victor Hugo - |
From Voice To Content
If you found your voice in life, you are excited. You found something you love. And the best part is, that you can build your web site and online business opportunities from home around it.
How?
By writing lots of information-packed, content pages about your passion, your idea.
Writing becomes an easy pleasure instead of work, if you choose a topic for your web site and online business opportunities from home that you know and love (or that you are willing to find out more about it).
If you have "passion" and "knowledge", it will shine in your words and content.
The Gold Route
The key to online success is to communicate effectively and in a voice that is uniquely yours. Speak, write to your visitor as a friend! Read this free PDF booklet (Opens new window) to learn more.
Like the ancient alchemists (see STEP 2.2) who sought to discover the secret of turning base metals into gold, your "gold route" online is in creating high-value content in your own particular "been there - done that" voice and flair.
On the Web, content is king.
I will illustrate this content thing further with the site about Alaska fishing vacations. I told you about this web site in STEP 3.1.
OK. Let's start with a question.
Why do people surf the Web?
It's simple. People use the Internet as a searching tool.
If you are preparing for an Alaska fishing trip, you search the Web for credible, high-value Alaska fishing information, solutions, answers.
So, the Net is all about INFORMATION, content.
The take home lesson for you is that you must generate your own traffic to your site to thrive and be profitable online.
Therefore, your primary task, well before you make your first sale or recommendation to a customer, is (1) to provide the information that people are searching for.
So, back to the Alaska site, I must write unique content about Alaska fishing vacations.
I start where people start… at "the search" for Alaska fishing vacation information.
Surfers find me and as a consequence the site ranks high at the Search Engines (2) attracting free, interested visitors.
This traffic further increases by offline strategies, the so-called
"word-of-mouth" factor. Visitors tell their family and fishing friends about the site, and they visit too.
I build trust and confidence, (3) building my own BRAND.
How?
Again by writing relevant, original information on the Alaska fishing vacation site and starting an e-zine.
I give the visitors what they seek. And I do that in my own way, in my own personal voice. I try to captivate my visitor.
Then, after I have built trust, these visitors are open-to-buy. It's time to (4) convert traffic into income.
Money Comes Last
So, what’s the magic?
Don’t sell before you have build a relationship with your visitors. They have to KNOW you. Selling comes last.
Do you know the #1 "mistaken mindset" that most online business entrepreneurs have as they are starting their online business opportunities from home?
They start with the money. And that is why 99% of the online small business opportunities from home fail.
There is little or no information, no content on their sites. At least not the type of information that people seek.
For example…
You want to open an e-store and sell skin cream, vitamins, and herbal supplements. Great! But it’s way too early to work upon the way to earn income.
Let’s (1) create high-quality information about health, (2) attract traffic, and (3) build trust, first. Money comes last.
Build Your Motor
This GOLD Route is a proven way to build your online business opportunities from home and any online business...
(1) Generate high-quality information.
(2) Online traffic is the result.
(3) Listen, build trust and confidence.
(4) Dollars come last.
So... Start at the beginning. Get in front of your potential clients by providing high-quality information.
Surfers find YOU, generating targeted, interested, open-to-buy traffic. Without that free, self-generated, targeted traffic, YOU are doomed from the start.
Win them over on your web site. Give them what they want and seek… quality solutions, answers, information!
Your online business and income plans are the final result of doing everything else correctly. The money comes last.
The easiest part of your e-business site is collecting the money. The hardest part is building the "information – traffic - trust" motor that delivers the open-to-buy visitors who are ready to convert into dollars.
Information – traffic – trust is the motor that drives your e-business and online business opportunities from home.
Please realize this is not "theory". It is reality and it WORKS.
This GOLD process is the only way to build long-term success for your business opportunities from home.
Check out the case studies in STEP 5 and see it works.
Handling Your Internet Technology
Back again? Finally, read this important advice about handling your web site technology. It will save you (learning) time and money.
As an online business entrepreneur you want to focus on what you know best... your online business, writing high-quality information for the visitors of your web site.
Handling the behind-the-scenes technology and complexity of building and marketing your web site should not be on your daily to-do list.
So, check your web site technology, and research the best small business web site solution for your site.
Developing A Plan of Action
OK. That's it. I hope you found STEP 4 helpful.
To first find your true voice in life - a life of deep meaning, satisfaction and greatness - and then build online income through content, ask yourself the following questions:
(1) What need do I sense (in my professional or personal life)?
(2) Do I possess a true talent that, if disciplined and applied, can meet this need?
(3) Do online business opportunities from home, building a webBUSINESS to meet the need, tap into my passion?
(4) Does my conscience inspire me to take action and become involved?
Answering these questions will put you on the road to find your true voice in life and start building online income through content.
What is eYouniversity? (eYou)
eYouniversity is an online business incubator. The goal of eYouniversity is to support the online entrepreneurial process, helping to increase performance and profit levels for innovative small online businesses. You can learn more about eYouniversity (eYou) on the About This Site page... the story behind eYou and successful home businesses on the Web.
eYou #1 Online Business Book Is Now Free
PREselling is the heart of what make online business opportunities
from home successful.
Knowing how to warm-up your visitors and put them into an open-to-buy frame of mind is important for creating online business opportunities from home, high conversions and online success.
PREselling is about writing to connect, writing to communicate.
Online, you are what you write. Don’t sell! PREsell first, so your customer becomes receptive and ready to buy. Impartial, customer-focused PREselling establishes your credibility.
There is only one book about writing to communicate... about writing to "PREsell"... Make Your Content PREsell! (MYCPS!). MYCPS! shows you how to acquire this "absolute must" skill set for every online business person.
It's my all-time favorite about online business. I use it in all my eYou teachings and classes, online and offline.
This book shows you exactly how to write to PREsell. Everything you write will be more effective.
So, start to create new online business opportunities from home, hit a new level of online performance with this free download. Download the FREE PDF booklet (Opens new window) to learn more. If you don't have time to read the PDF now, you can save it or print it out for later.
I'm just glad I at eYouniversity have discovered a vastly superior writing strategy for the next 10 years.
Do yourself a favor, and take advantage of this opportunity to get this book for free today. You'll be glad you did!
The information inside Make Your Content PREsell! is critical to the success of any online business and online business opportunities from home.
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